Customer Relationship Management (CRM) 2025 – 400 Free Practice Questions to Pass the Exam

The trend indicating that customer acquisition costs have increased by over 50 percent in recent years highlights the growing challenges businesses face in acquiring new customers effectively and efficiently. Various factors contribute to this rise, including increased competition across industries, escalating digital marketing costs, and a more discerning consumer base that requires businesses to invest more in targeted marketing strategies and enhanced customer experiences.

As companies are pressured to differentiate themselves in oversaturated markets, they often allocate larger budgets to stand out, thereby driving up acquisition costs. This trend underscores the importance of sustainable customer relationship management strategies that focus not only on acquiring new customers but also on retaining existing ones, thus balancing overall costs associated with customer growth.