Customer Relationship Management (CRM) 2025 – 400 Free Practice Questions to Pass the Exam

Manufacturing improvements do not directly fall under the category of customer acquisition methods. Customer acquisition generally involves strategies aimed at attracting and converting potential customers into paying customers. This includes tactics like social media marketing, which leverages social platforms to reach audiences and engage them, and search engine optimization, which improves a company's visibility in search engine results, leading to increased traffic and potential customers. Employee referrals are also a targeted approach to gaining new customers by leveraging the networks of current employees.

In contrast, manufacturing improvements relate more to internal processes and the production quality of products rather than techniques focused on reaching out to new customers. While enhancing manufacturing may ultimately benefit customer satisfaction or retention, it does not directly serve as a mechanism to acquire new customers.