Customer Relationship Management (CRM) 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

According to CRM principles, what is essential for effective data collection?

Chaos in data entry

End-user needs

The focus on end-user needs is critical for effective data collection in Customer Relationship Management (CRM) because it ensures that the data collected is relevant, useful, and aligned with the actual requirements of the users who will interact with it. When data collection is designed around the needs of end-users, it facilitates better engagement and improves the accuracy and efficiency of data input. Understanding these needs helps organizations determine what information is vital for their CRM strategies, which can lead to superior customer insights and ultimately enhance relationships with clients.

Other approaches that do not prioritize end-user needs, such as chaos in data entry, can lead to inconsistent and unreliable data, which undermines the whole purpose of CRM. Similarly, while technology costs may be a consideration, they do not directly relate to the effectiveness of data collection if the data itself is not aligned with user needs. Moreover, relying solely on manual data input can introduce human error and inefficiency; therefore, while it may be a method of data collection, it is not the essence of effective data collection practices.

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High cost of technology

Manual data input only

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