Customer Relationship Management (CRM) 2025 – 400 Free Practice Questions to Pass the Exam

The selection of color preference as an option that is not a characteristic of a target market is accurate because it generally represents a more personal or subjective attribute instead of a demographic or psychographic characteristic used to define a target market.

A target market is typically characterized by more quantifiable factors including income level, common interests, and geographic location, which help businesses to segment their customers and tailor marketing strategies effectively. Income level assists in understanding the purchasing power of the market segment, common interests help in creating relevant messaging and product offerings, and geographic location indicates where potential customers reside, which can influence buying behavior.

In contrast, color preference may vary significantly among individuals and does not provide a consistent basis for categorizing a market segment. It is more of a design choice that might appeal to certain customers but lacks the broader application needed for market segmentation.